Raghu Ram (Sushant Singh Rajput) is a tourist guide in Jaipur who doubles up as a rental baraati for Goyal (Rishi Kapoor), a wedding planner. Raghu is experiencing pre-marital jitters before his arranged marriage. Goyal has hired a fake baraat to accompany Raghu to his wedding which includes Gayatri (Parineeti Chopra), an open-minded, independent woman who lives life on her own terms. On the way to his wedding venue, Raghu falls for Gayatri. A confused Raghu, heavily impressed by her freedom, gathers the guts to run away from his wedding.

A fortnight later, the two begin dating and eventually enter into a live-in relationship. In India, such relationships can be socially frowned upon, so they hide the relationship from their neighbours by pretending to be siblings. Mr. Gupta (Tarun Vyas), a neighbour of Gayatri, catches Raghu with Gayatri and tries to create distrust between them, but the couple are able to reconcile and decide to get married. However, on the day of the wedding, Gayatri runs out on him, and Raghu is left inconsolable.

Soon after, at a wedding, Raghu meets Tara (Vaani Kapoor), the woman he was going to marry before he met Gayatri. She asks him out initially on a revenge trip but slowly falls for him. Just as Raghu is about to ask her to marry him at a wedding, he runs into Gayatri. The bride's mom sends Raghu and Gayatri to pick up the priest from the station. On the way, Gayatri tries to talk to Raghu but he is reluctant. Later at dinner, Raghu finds Tara and Gayatri sitting on the same table. Tara tells him that she invited Gayatri to dinner on Sunday. Raghu gingerly makes an excuse for the bathroom. Gayatri follows him, and they confess their love for each other. Tara arrives and catches them in a loving embrace. Tara leaves while Raghu and Gayatri are compelled by Goyal to accept that they love each other and that they should marry.

Three days later, on the night of their marriage, Gayatri and Raghu run into each other at the main gate while they are trying to run away. Later they meet at Gayatri's home where Raghu says that he truly loves Gayatri but he doesn't want to be imprisoned by marriage. They agree to resume their live-in relationship.

• Sushant Singh Rajput as Raghu Ram
• Parineeti Chopra as Gayatri
• Vaani Kapoor as Tara
• Rishi Kapoor as Goyal
• Jitendra Parmar as Young Band Wala
• Bhuvan Arora as Raghu's Friend 1
• Rajesh Sharma as Mausa Ji
• Swapnil Kamble as Baba
• Tarun Vyas as Mr. Gupta, Gayatri's neighbour
• Anirban Narayan Chandra Chowdhury as Prabir Chatterjee

Scripting

The script was written by Jaideep Sahni, who has previously written such films as Company (2002), Bunty Aur Babli (2005), Khosla Ka Ghosla (2006) and Chak De! India (2007). The setting, Jaipur, was used to provide a contrast from the lifestyle of big cities and to depict how a traditional way of life complete with its hypocrisies co-exists in these smaller cities along with modern influences.

Filming

While the majority of the film was shot in and around Jaipur, Rajasthan, the title song was shot at Mehrangarh Fort and the palaces and bylanes in Jodhpur, Rajasthan with the lead actors, and choreographed by Ganesh Acharya.

The soundtrack was produced by the composer duo Sachin–Jigar. It contains four vocal songs and the remaining tracks are instrumental. The tracks have a huge Rajasthani folk influence mixed with bossa and techno. The lyrics were written by Jaideep Sahni.

Shuddh Desi Romance was released on 6 September 2013. It was mainly a multiplex release on approximately 1100 screens. A teaser trailer of Dhoom 3 was attached to the prints. It has an investment of ?250 million (US$3.7 million) including marketing and release costs.

Marketing

The trailer was launched at Raj Mandir Cinema, Jaipur.

Yash Raj Films launched the poster with the digital poster on 17 June 2013. Sushant Singh Rajput introduced Yash Raj Films Shuddh Desi debutante Vaani Kapoor at a song launch event on 1 August where they unveiled their song "Gulabi". The title track, "Shuddh Desi Romance," was released on 18 August 2013.

The star cast — Sushant Singh Rajput, Parineeti Chopra and Vaani Kapoor — promoted the film on 31 August 2013 in an appearance on the show Comedy Nights with Kapil. Sushant, Parineeti and Vaani promoted the film on the show DID Super Moms. The stars promoted it on Jhalak Dikhla Jaa where Sushant wooed Madhuri Dixit. Parineeti and Vaani with director Maneesh Sharma and writer Jaideep Sahni discussed the film at great length with the Indian Express team at the Screen Preview.

The movie received generally positive reviews.

India

Taran Adarsh of Bollywood Hungama gave it 3.5 stars out of 5 and stated that Shuddh Desi Romance caters to and reflects the mindset of a lot of youth in modern society. Rajeev Masand of CNN-IBN gave 3.5 out of 5 and commented that "To a large extent, Shuddh Desi Romance reinvents the wheel as far as Bollywood rom-coms go. It's aggressively non-formulaic, and gives us characters who refuse to conform. The minor hiccups notwithstanding, this is a charming little film." Tushar Joshi of DNA gave it 3 stars and felt that Shuddh Desi Romance is refreshing, breezy and engaging. India Today gave it 3.5 stars. Mohar Basu of Koimoi gave 3.5 stars and remarked that the film is a heartfelt true take of real contemporary relationships. Sukanya Verma of Rediff gave it 3.5 stars and judged that Shuddh Desi Romance has no dull moments.^[22]

Khalid Mohammad of the Deccan Chronicle gave it 3 stars and wrote, "don't miss it for Ms Chopra and for the feisty first half. Post-break, you can catch 40, even 400 winks in your seat."^[23] Reshma Sengar of Zee News gave it 2.5 stars and summarised, "Although not as good as Band Baaja Baarat and Ladies Vs Ricky Bahl, Maneesh Sharma's third directorial venture is "jhataak", peppy and colourful but still turns out only to be a onetime watch!"^[24] Anupama Chopra gave the film 4 stars and said Shuddh Desi Romance is "a dose of adrenalin, though it loses steam in the second half – it's almost as if, suddenly, Manish and Jaideep didn't know where to take their story and characters."^[25] The Times of India gave it 3 stars and stated that "the concept is engaging, but the plot is little shudd, little desi and quite confused".^[26] Rachit Gupta of Filmfare gave it 3 stars and said that the film is a crazy, witty and a soulful twist on getting hitched.^[27]

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