Started by Mrs. Mridula Jain, the Chairperson, in 1976, Shingora had 8 handlooms and a few shawl weavers. Over three decades, the company has transformed into a high-tech, modern and sound infrastructural unit. Amit Jain, Managing Director, has studied Engineering and Business at Kentucky. Under his guidance, the process of updating the machinery and technology used to manufacture the shawls was undertaken.

Shingora started out as a manufacturer of shawls, predominantly wool and pashmina. With time and adapting to global tastes, stoles and scarfs were also introduced for women, along with lines for men including pocket squares, shawls, scarfs and stoles and kids (consisting of Disney licensing) in India. A Home Furnishing line consisting of throws and cushion covers has also been introduced. From a local brand nurtured in Ludhiana, it has created brand value in many countries around the world.

Within 3 years of setting up Shingora, exports were started when the then Chairperson of the Wool & Woollen Export Promotion Council encouraged Mrs. Jain to export shawls and even sponsored a visit to Western Europe to study its shawl market. Now, after a chunk of export, the brand retails domestically and there are plans to enhance this volume. To cater to the international market, Shingora worked with the Woolmark Company to produce smaller shawls (stoles) which were more practical with western outfits. It exports to US, Japan, Australia, Germany, the Netherlands, Switzerland and Western Europe

An ISO 9000:2001 company with a Woolmark License, it employees about 900 employees in a facility spread over 20,000 square meters in Ludhiana. The company meets SA8000^[14] accountability standards as well.

Shingora has been awarded the third highest export performance award for 2003-04 and the highest export performance award for 2002-03 from the Wool and Woollen Export Promotion Council.^[12] Mrs. Mridula Jain has been honoured with awards both at State and National level. She received Mahila Udyog Ratna in 1993,^[5] Women Entrepreneur of the year in 1994,^[5][3] State award for Best Entrepreneur in 1995,^[5] Award for outstanding window display in Ludhiana by International Wool Secretariat in 1998,^[5] Mochpura Supreme Shawl Association’s award in 2001,^[5] Mahila Navrattan Award by International Friendship Society on India in 1998,^[5] Wool Mark Company’s Award in 2003,^[5] Award of Honour on International Women’s Day 2008^[5] by Social Security & Child Development Department Punjab, Z TV Uddami Sanmaan award 2013,^[3] Best Woman Entrepreneur Exporter Award by ECGC – Dun & Bradstreet Exporters' Excellence Award 2015, Award for appreciation of service to Industries by Shri Sukhbir Singh Badal, President of Shiromani Akali Dal and many more.

It has undertaken the initiative of education for girl child, is aware of its responsibility towards the environment as water from the facility is treated and the used to water plants and in keeping with the move of digitisation by the government, it has ensured that almost all its employees^[13] have a Jan Dhan account.

Available at leading stores in India and abroad, Shingora^[15] also has company owned stores in Ludhiana, DLF Promenade Mall & Select Citywalk, Delhi and pop up stores at different locations.