The Swahili word safari means journey, originally from the Arabic ??? (safar) meaning a journey; the verb for "to travel" in Swahili is kusafiri. These words are used for any type of journey, e.g. by bus from Nairobi to Mombasa or by ferry from Dar es Salaam to Unguja. Safari entered the English language at the end of the 1850s thanks to explorer Richard Francis Burton.

The Regimental March of the King's African Rifles was 'Funga Safari', literally 'set out on a journey', or, in other words, pack up equipment ready for travel.

Funga safari, funga safari. Funga safari, funga safari. Amri ya nani? Amri ya nani? Amri ya Bwana Kapteni, Amri ya KAR.

Which is, in English:

Set out on a journey, Set out on a journey. On whose orders? On whose orders? On the order of the boss captain, On the order of the KAR.

On Kenya's independence from Britain, Funga Safari was retained as the Regimental March of the Kenya Rifles, successor to the K.A.R.

In 1836 William Cornwallis Harris led an expedition purely to observe and record wildlife and landscapes by the expedition's members. Harris established the safari style of journey, starting with a not too strenuous rising at first light, an energetic day walking, an afternoon rest then concluding with a formal dinner and telling stories in the evening over drinks and tobacco. The hunting aspect traditionally associated with the safari is said to have its origins in the early 1800s in the region of Évora, Alentejo, where villagers got together to hunt wild boar and reclaim land for farming.

Jules Verne's first novel Five Weeks in a Balloon published in 1863 and H. Rider Haggard's first novel King Solomon's Mines published in 1885, both describe journeys of English travellers on Safari and were best sellers in their day. These two books gave rise to a genre of Safari adventure novels and films.^{[citation needed]}

Ernest Hemingway wrote several fiction and non-fiction pieces about African safaris. His short stories "The Short Happy Life of Francis Macomber" and "The Snows of Kilimanjaro" are set on African safaris and were written after Hemingway's own experience on safari. His books Green Hills of Africa and True at First Light are both set on African safaris.

The safari provided countless hours of cinema entertainment in sound films from Trader Horn (1931) onwards. The safari was used in many adventure films such as the Tarzan, Jungle Jim, and Bomba the Jungle Boy film series up to The Naked Prey (1965) where Cornel Wilde, a white hunter, becomes game himself. The safari genre films were parodied in the Bob Hope comedies Road to Zanzibar and Call Me Bwana. A short 15-minute helicopter safari was shown in Africa Addio where clients are armed, flown from their hotel and landed in front of an unlucky and baffled elephant. Out of Africa has Karen Blixen and famous hunter Denys Finch Hatton travelling, with Denys refusing to abandon home comforts using fine china and crystal and listening to Mozart recordings over the gramophone while on safari trip.

There is a certain theme or style associated with the word, which includes khaki clothing, belted bush jackets, pith helmets or slouch hats, and animal skin patterns. The term safari chic arose after the release of the film Out of Africa.^[4] This not only included clothing but also interior design and architecture.^[5]

• Wildlife tourism