Traditionally, the area between the eyebrows (where the Pottu or bindi is placed) is said to be the sixth chakra, ajna, the seat of "concealed wisdom". The Pottu or bindi is said to retain energy and strengthen concentration. The Pottu or bindi also represents the third eye. The Nasadiya Sukta of the Rig Veda, the earliest known Sanskrit text, mentions the word Bindu.

The Ajna is symbolised by a sacred lotus with two petals, and corresponds to the colours violet, indigo or deep blue, though it is traditionally described as white. It is at this point that the two sides Nadi Ida (yoga) and Pingala are said to terminate and merge with the central channel Sushumna, signifying the end of duality, the characteristic of being dual (e.g. light and dark, or male and female). The seed syllable for this chakra is the syllable OM, and the presiding deity is Ardhanarishvara, who is a half male, half female Shiva/Shakti. The Shakti goddess of Ajna is called Hakini. In metaphysics, Bindu is considered the dot or point at which creation begins and may become unity. It is also described as "the sacred symbol of the cosmos in its unmanifested state". Bindu is the point around which the mandala is created, representing the universe. Ajna (along with Bindu), is known as the third eye chakra and is linked to the pineal gland which may inform a model of its envisioning. The pineal gland is a light sensitive gland that produces the hormone melatonin which regulates sleep and waking up, and is also postulated to be the production site of the psychedelic dimethyltryptamine, the only known hallucinogen endogenous to the human body. Ajna's key issues involve balancing the higher and lower selves and trusting inner guidance. Ajna's inner aspect relates to the access of intuition. Mentally, Ajna deals with visual consciousness. Emotionally, Ajna deals with clarity on an intuitive level.

In Hinduism, Buddhism, and Jainism, Pottu or bindi is associated with Ajna Chakra and Bindu. Divinities in these religions are typically depicted with Bhrumadhya Bindu, in meditative pose with their eyes nearly closed show the gaze focused between eyebrows, other spot being the tip of the nose—Naasikagra. The very spot between the eyebrows known as Bhrumadhya is where one focuses his/her sight, so that it helps concentration. In South Asia, Pottu or bindi is worn by women of all religious dispositions and is not restricted to religion or region. However, the Islamic Research Foundation, located in India, says "wearing a Pottu or bindi is a sign of Hindu women. The traditional Pottu or bindi still represents and preserves the symbolic significance that is integrated into Indian mythology in many parts of India."

The red Pottu or bindi has multiple meanings which are all simultaneously valid:

• One simple interpretation it is a cosmetic mark used to enhance beauty.
• Archaeology has yielded clay female figurines from Indus Valley with red-pigment on forehead & hair-parting, it's unclear if this held any religious or cultural significance.
• In Hinduism, color red represents honor, love, and prosperity, hence it was worn to symbolise these aspects.
• In meditation, this very spot between the eyebrows (Bhrumadhya) is where one focuses his/her sight, so that it helps concentration. Most images of Buddha or Hindu divinities in meditative pose with their eyes nearly closed show the gaze focused between eyebrows (other spot being the tip of the nose—naasikagra).
• Swami Muktananda writes 'auspicious Kumkum or sandalwood paste is applied (between the eyebrows) out of respect for inner Guru. It is the Guru's seat. There is a chakra (centre of spiritual energy within human body) here called Ajna (Aadnyaa) chakra meaning 'Command centre'. Here is received the Guru's command to go higher in Sadhana (spiritual practice) to the 'Sahasraar' (seventh and final chakra) which leads to Self-realisation. The flame seen at the eyebrow is called 'Guru Jyoti'.
• The encyclopaedic Dictionary of Yoga informs that this 'Ajna Chakra' is also called the 'Third eye'. This centre is connected with the sacred syllable 'Om' and presiding, is 'Parashiva'. On activating this centre, the aspirant overcomes 'Ahamkar' (ego or sense of individuality), the last hoe on the path of spirituality.^[14]

A traditional Pottus or bindi is red or maroon in colour. A pinch of vermilion powder is applied skilfully with a ring-finger to make a perfect red dot. It takes considerable practice to achieve the perfect round shape by hand. A small annular disc aids application for beginners. First, they apply a sticky wax paste through the empty centre of the disc. This is then covered with kumkum or vermilion and then the disc is removed to get a perfect round Pottu or bindi. Various materials such as lac, sandal, 'aguru', mica, 'kasturi', kumkum (made of red turmeric) and sindoor colour the dot. Saffron ground together with 'kusumba' flower can also work.^[16] Traditionally they are green in colour with red dot in the middle.^[17] The Pottu or bindi is no longer restricted in colour or shape.^[18][19]

Historically, the ornamental Pottu or bindi spangle consists of a small piece of lac over which is smeared vermilion, while above it a piece of mica or thin glass is fixed for ornament. Women wore large spangles set in gold with a border of jewels if they can afford it. The Pottu or bindi was made and sold by lac workers known as Lakhera.^[20] In Hinduism, it's part of the Suh?g or lucky trousseau at marriages and is affixed to the girl’s forehead on her wedding and thereafter always worn.^[19] Unmarried girls optionally wore small ornamental spangles on their foreheads. A widow was not allowed to wear bindi or any ornamentation associated with married women.^[19] In modern times, self-adhesive Pottus or bindis are available in various materials, usually made of felt or thin metal and adhesive on the other side. These are simple to apply, disposable substitutes for older lac tikli Pottus or bindis. Sticker Pottus or bindis come in many colours, designs, materials, and sizes.

There are different regional variations of the Pottu or bindi. In Maharashtra a large crescent moon shaped Pottu or bindi is worn with a smaller black dot underneath or above, associated with Chandrabindu and Bindu chakra represented by crescent moon, they are commonly known as Chandrakor in this region, outside Maharashtra they are popularly known as Marathi bindi. In Bengal region a large round red bindi is worn, brides in this region are often decorated with Alpana design on forehead and cheeks, along with Pottu or bindi. In southern India a smaller red Pottu or bindi is worn with a white tilak at the bottom, another common type is a red tilak shaped Pottu or bindi. In Rajasthan the Pottu or bindi is often worn round, long tilak shaped bindi are also common, as well as the crescent moon on some occasions. Decorative Pottu or bindis have become popular among women in South Asia, regardless of religious background. Pottus or Bindis are staple and symbolic for women in the Indian subcontinent.^[21]

In addition to the Pottu or bindi, in India, a vermilion mark in the parting of the hair just above the forehead is worn by married women as commitment to long-life and well-being of their husbands. During all Hindu marriage ceremonies, the groom applies sindoor in the part in the bride's hair.^[22]

Apart from their cosmetic use, Pottu or bindis have found a modern medical application in India. Iodine patch Pottu or bindis have often been used among women in north-west Maharashtra to battle iodine deficiency.^[23]

Related customs in other Asian regions