• The 99, a comic series based on Islamic culture

Film, television and radio

• 99 (1918 film), a Hungarian film by Michael Curtiz
• 99 (2009 film), an Indian film
• 99 (2018 film), an Indian film with Vivek
• The 99 (TV series), a 2011–2012 animated series
• Agent 99, a fictional character in the 1960s American TV series Get Smart
• WNNX (99X), classic "Rock 100.5" FM, in Atlanta, Georgia

Games

• '99: The Last War, a renamed version of the arcade game Repulse
• Ninety-nine (addition card game), a simple card game where players drop out if forced to bring the total above 99
• Ninety-nine (trick-taking card game), a card game where players bid by discarding three cards

Music

• 99 Records, a record label

Performers

• Ninety-nine (owarai), a Japanese comedic duo known for their show Mecha-Mecha Iketeru!
• ninetynine, an Australian indie band

Albums

• 99 (Epik High album), 2012
• 99 (No-Big-Silence album), 1997

Songs

• "99" (song), 1980, by Toto
• "99" (Fightstar song), 2007
• "99" (Ruth Lorenzo song), 2015
• "99", 2004, by The Haunted from the album rEVOLVEr
• "99 Bottles of Beer", a folk song
• "99 Luftballons" (German Neunundneunzig Luftballons, "99 balloons"), 1983, by Nena
• "99 Problems", 2004, by Jay-Z

• 99, a line of schnapps fruit brandy produced by Barton Brands
• 99 (app), a brand of mobile transport software
• 99 Flake, also known as "99", a type of ice cream served with a chocolate flake
• Ninety Nine Restaurant, a brand name of O'Charley's and American Blue Ribbon Holdings
• Saab 99,