Sap Crm Interview Questions And Answers

Sap Crm Interview Questions list for experienced

  1. Define SAP CRM?
  2. Explain features of SAP CRM?
  3. Explain SAP CRM channels?
  4. Give Overview of SAP CRM Architecture?
  5. Define channels of SAP CRM Architecture?
  6. Define SAP CRM Internet Applications?
  7. Define Interaction Centre?
  8. Define Mobile Applications?
  9. Give introduction to CRM WebClient User Interface?
  10. How to increase Sales using SAP CRM ?
  11. Explain general sales cycle steps?
  12. What is Opportunity Management?
  13. Explain Quotation Management?
  14. Explain Product Proposal?
  15. Explain Sales Order Management?
  16. Explain Product Determination?
  17. Explain Contract Management?
  18. Explain Listing and Exclusion?
  19. Explain services provided by SAP CRM ?
  20. What is Service Agreements in SAP CRM?
  21. What is Service Contracts in SAP CRM?
  22. What is Service Order Management?
  23. Explain SAP CRM Marketing ?
  24. Explain SAP CRM Marketing capabilities?
  25. Define Segmentation in SAP CRM?
  26. What are Personalized Mails?
  27. What do you know about Campaign Automation?
  28. Why to use partner channel management in SAP CRM ?
  29. Why use Partner Channel Management?
  30. What are the main SAP PCM main business areas?
  31. Explain functionalities of SAP CRM Interaction Center ?
  32. Explain Layout of Interaction Centre?
  33. Define Telemarketing?
  34. Define Telesales ?
  35. Define Teleservice ?
  36. Define Knowledge Search?
  37. Explain Interaction Centre Management?
  38. Explain Account Management in SAP CRM ?
  39. Explain Business Partner Category?
  40. What is the roles of Business Partner?
  41. Define BP Relationships?

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Top Sap Crm interview questions and answers for freshers and experienced

What is Sap Crm ?

Answer :

Questions : 1 :: Define SAP CRM?

Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements. SAP Business Suite is a suite of...View answers

Questions : 2 :: Explain features of SAP CRM?

It is a part of SAP Business Suite to manage customer relationship. It supports all customer-focused business areas such as marketing, sales and service. It is implemented for different customer...View answers

Questions : 3 :: Explain SAP CRM channels?


SAP CRM provides implementations for different channels within your business such as Internet, telephony, field sales, and partners which leads to the optimization of your customer interactions. For...View answers

Questions : 4 :: Give Overview of SAP CRM Architecture?

The SAP CRM solution incorporates the CRM components along with the SAP ERP, SAP SCM and SAP BI components. SAP CRM contains a central CRM system with access through various channels and a connection...View answers

Questions : 5 :: Define channels of SAP CRM Architecture?

The SAP CRM channels architecture includes: Internet applications: Internet Sales Internet Customer Self-Service Internet Pricing Configurator Mobile applications: Mobile...View answers

Questions : 6 :: Define SAP CRM Internet Applications?


The Internet software components of SAP CRM solution are J2EE technology based (which is open, non-SAP platform). These are provided as a ready-to-run solution with the shipped, standard template....View answers

Questions : 7 :: Define Interaction Centre?

The Interaction Centre is provided with tools and features required while in communication with the end customer. Various communication channels are supported by the Interaction Centre such as...View answers

Questions : 8 :: Define Mobile Applications?

SAP CRM Mobile Sales and Mobile Service components help a company's mobile field sales and service representatives. Depending upon the area of responsibility, users have access to all the...View answers

Questions : 9 :: Give introduction to CRM WebClient User Interface?


SAP CRM User Interface started with SAPGUI, and its growth has resulted in SAP CRM Web Client User Interface. CRM Web Client user interface is an enhanced version of the IC Web Client UI. Also, it is...View answers

Questions : 10 :: How to increase Sales using SAP CRM ?

SAP CRM supports the implementation of complete sales cycle as per the customer-specific requirements which leads to maximize sales force productivity, ensure customer satisfaction, and thus quickly...View answers

Questions : 11 :: Explain general sales cycle steps?

A Sales representative receives a qualified lead (Hot Lead). When this Hot Lead is accepted by the sales representative, the system creates an Opportunity. Within SAP CRM actual sales process...View answers

Questions : 12 :: What is Opportunity Management?

An opportunity represents possibility for sale of services or products. A bid invitation, a sales deal or a trade fair can result into opportunity. Also Opportunity can be created with the Hot...View answers

Questions : 13 :: Explain Quotation Management?

Quotation is a legally binding agreement of your company with your customer to deliver specific product in a specified timeframe at a pre-defined price.     In SAP CRM Sales Quotations...View answers

Questions : 14 :: Explain Product Proposal?

SAP CRM offers the functionality of product proposal in a Quotation document. With this you can propose products that your customer may be interested in, while entering the Quotation. Product...View answers

Questions : 15 :: Explain Sales Order Management?

SAP CRM Sales order processing is used to create and process a sales order and also to trigger logistics processing in the integrated back-end SAP ERP system. Following are the possible sources for...View answers

Questions : 16 :: Explain Product Determination?

During the sales document processing, system can automatically determine and substitute the products. With the help of condition technique, it is possible to configure a product determination...View answers

Questions : 17 :: Explain Contract Management?

Through different SAP CRM channels, SAP CRM Sales offers Contract Management which is embedded into the sales cycle. Contract is an agreement with your customer based upon agreed conditions related...View answers

Questions : 18 :: Explain Listing and Exclusion?

Listing and Exclusion for a particular account represents which products are permissible or not permissible for that account in a specific timeframe for a particular business transaction. There...View answers

Questions : 19 :: Explain services provided by SAP CRM ?

SAP CRM offers predefined Business Role for the service professionals of your company – Service Professional (SERVICEPRO)   SAP CRM Service is accessible from different channels of the...View answers

Questions : 20 :: What is Service Agreements in SAP CRM?

Service agreement is a CRM service transaction. It is of type "Group Contract". It is a long-term agreement with a particular business partner or a group of business partners. It can include...View answers

Questions : 21 :: What is Service Contracts in SAP CRM?

Service contracts define agreement with customers which defines scope of services with predefined conditions for a specified timeframe. It specifies the entitlement of customer to service levels and...View answers

Questions : 22 :: What is Service Order Management?

Service orders in SAP CRM can be created via different channels like IC WebClient UI, Web Channel (ICSS) and mobile device. It is possible to create a service order as a follow-up document to service...View answers

Questions : 23 :: Explain SAP CRM Marketing ?

Marketing is a major module provided by SAP CRM other than Sales and Service.   SAP CRM provides different capabilities using which it is possible to implement various Marketing related...View answers

Questions : 24 :: Explain SAP CRM Marketing capabilities?

Segment and List Management capabilities are integrated through an easy to use graphical, interactive tool. With this tool SAP CRM marketing provides capabilities to import in external data like...View answers

Questions : 25 :: Define Segmentation in SAP CRM?

Segmentation includes following major marketing related processes: Creating Attributes for Business Partner Segmentation Maintaining Data Sources for Segmentation Graphical Modeler: Usage,...View answers

Questions : 26 :: What are Personalized Mails?

Personalized mail can be used to send tailored marketing information to the members of target groups. The form builder application can be used for the personalized communication through following...View answers

Questions : 27 :: What do you know about Campaign Automation?

This process is used to create campaigns based on predefined criteria such that it executes without any manual action. Predefined conditions could be based up on time framework, customer answers,...View answers

Questions : 28 :: Why to use partner channel management in SAP CRM ?

SAP CRM provides Partner Channel Management(PCM). This is used by the organization where sales or service of products is widely performed through indirect channels....View answers

Questions : 29 :: Why use Partner Channel Management?

In order to deliver a full channel solution, PCM capabilities leverage following core strengths of core SAP CRM: Web Channel web channel capabilities are extended to partners Traditional...View answers

Questions : 30 :: What are the main SAP PCM main business areas?

Questions : 31 :: Explain functionalities of SAP CRM Interaction Center ?

IC Agent receives incoming phone call from Web shop customer regarding problems with the product purchased. IC Agents have access to the knowledge search with which it is possible to propose...View answers

Questions : 32 :: Explain Layout of Interaction Centre?

In order to communicate with the end customers, Interaction center is well integrated with different communication channels. Also IC Agents needs access to different applications and business...View answers

Questions : 33 :: Define Telemarketing?

Telemarketing In case of telemarketing, in order to carry out marketing campaign IC agent coordinates call lists and scripts with agents and outbound dialers. Agents are guided through the...View answers

Questions : 34 :: Define Telesales ?

Processing of both incoming and outgoing orders is included. It also includes product suggestions like Cross-Selling and Top-n Products.

Questions : 35 :: Define Teleservice ?

This is to enable the IC Agents to manage complaints and cases for customer service & support situations. IT Agents can perform knowledge search to find a solution. They can forward the...View answers

Questions : 36 :: Define Knowledge Search?

Customer can give the problem description by phone, fax, E-mail, or chat. Problem description is used by the knowledge search to find suitable solution. Solution is then passed to the...View answers

Questions : 37 :: Explain Interaction Centre Management?

Interaction Center Management includes task of guiding the IC Agent. For this it is integrated with different components: Interactive Scripting Using this tool, managers can design...View answers

Questions : 38 :: Explain Account Management in SAP CRM ?

Almost all business transactions in an organization involve certain stakeholders like employee, contact person, organizational unit, etc. Within SAP CRM these participants involved in a business...View answers

Questions : 39 :: Explain Business Partner Category?

SAP CRM supports three possible categories: Person or Individual Group Organization A business partner can belong to any one of these categories. An account can be further sub-divided as...View answers

Questions : 40 :: What is the roles of Business Partner?

The BP (Business Partner) roles assigned to a business partner reflect the partner's functions and the business transactions in which the partner may be involved. It is possible to assign more...View answers

Questions : 41 :: Define BP Relationships?

A business partner can have relation with another business partner. A connection between two business partners is formed using the "business partner relationships". Within SAP CRM, relationship...View answers
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