Explain SAP CRM Marketing ?

Answer

Marketing is a major module provided by SAP CRM other than Sales and Service.

SAP CRM provides different capabilities using which it is possible to implement various Marketing related business process.

• These marketing capabilities can be easily customized in order to match with customer specific business processes.
• Also similar to other CRM modules marketing capabilities can be integrated with other CRM module capabilities and external systems.
• Considering the importance of customer interaction all the SAP CRM marketing capabilities are well integrated with various kinds of, both inbound and outbound channels

SAP CRM Marketing analytics provides:

• robust set of analytic around the customer and products
• it ranges from basic reporting to advanced analytics
• predictive models/scores
• optimization capabilities