Answer -
These are some of the limitations of online marketing -
A.Online marketing requires money -
For marketing ,advertising ,targeting you need money at the initial stages for acquisition and even for retention
Like sending regular updates for offers ,discounts through email ,messages etc you need money .
2.Online marketing is probe to CYBER ATTACKS -
EXAMPLE ZOOM APP ,where they use cookies and some mailicous attackers attack the site and through injections
can leak your personal data leading to security and privacy data exploitation.
3.Online marketing requires time to generate results.
4.It takes time to build trust as compared to conventional marketing .
These are some of the common known limitations faced while using online marketing as marketing strategy.