Answer -
MESSAGE -
It is the message ,or the information that is to be communicated.
The source encodes an idea that determines whether or not to inform,persuade or entertain.
After deciding what message to send the source uses symbols to get the message across to others.
The most important symbols are words ,ideas and feelings.
These words permit us to share our thoughts with other members of our species.
To increase the likelihood of successful communication,the source must try to encode it in a way that the
receiver understands so that the receiver can decide properly the mesaage.