Why is retailing important?

Just imagine there were no retailers! And the mankind  decided to live a self sustained life, ie. no give and take. Now, suppose you want to eat a pizza. What all ingredients will you need?  pizza base, mozerrela cheese, olives, tomatoes, herbs, oregano, tomato purey, mushrooms, sweet corn  etc. Now where do you  think you can get them when they're no retailers?  You want cheese you have to go get a cow first and then make cheese out it! You want oregano you'll have to go mexico to collect them!  You want  tomatoes you'll have to go to a farm and  pluck them,  and even when you collect all the ingredients, how are you planning to bake it?  There're no retailers!  Now suppose  you got all the ingredients but you just need 250 gms and small quantities of  the ingredients, where will you store them? How will you get a fridge? 

Life would be a mess without retailers! How do you think the shop has the same hot pink t-shirt you wanted ! How does the manufacturer know that there's this girl who wishes to buy a hot pink t-shirt or a doraemon  t-shirt.  There  are all sorts of products  in all sizes  a customer would wish to buy. If you want curd there'll be 1kg, half kg, 250 gms, 200 gms, 150 gms, blueberry flavor, strawberry flavor, sugarfree and what not!  How does the manufacturer know that you need this ?  The retailer passes the information to the supplier and the supplier tells the manufacturer, someone is there who works to fulfill all the wants of their customers. 

Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non-business use. The process by which individuals and groups obtain what they need and want.  Retailers are a part of a dynamic world today. The retailer faces a more knowledgeable and demanding consumer and since business exists to satisfy the needs of the consumers, the demands and expectations of the consumers often have forced retail organisations to change their formats and product offerings. The customer demands convenience, and a certain level of comfort while shopping. Time required to shop , varieties available, and to travel to a particular location are important factors that affect the consumer's decision. This has led to a rise of specialists and the increase in the services offered by a retailer. There are Multiplexes and e- shopping sites available for buying anything a customer needs with doorstep delivery anytime the customer wants to. 

 As the market demanding specialists in every field, The retail sector has grown upto  37% in India. Total consumption expenditure is expected to reach  nearly  US$ 3,600 billion by 2020. It accounts for over 10 % of the country's  GDP and  around 8% of the employment. India is world's fifth largest global destination in retail space.  And a career with  proliferating growth.