Why Every Organization Needs an Augmented Reality Strategy

There is a fundamental disconnect between the digital data resources available to us and the physical world in which we operate. While the truth has three dimensions, the rich details now that we need to appreciate our decisions and actions are often traced to pages and a two-dimensional screen. This difference between the real and the digital world limits our ability to take advantage of the flood of knowledge and understanding generated by billions of intelligent, connected products (SCPs) around the world.

The unpopular reality of taxpayers we see, a collection of technologies that transcend digital data and photography into the physical world, promises to close this gap and free human energy from the inexhaustible and diverse forces. Although still young, AR is ready for normal entry; according to some estimates, spending on AR technology will hit $ 60 billion by 2020. AR will affect companies in all sectors and many other types of organizations, from universities to public enterprises. In the months and years to come, it will change the way we study, make decisions, and engage in the physical world. It will also change how businesses provide customers, train employees, design and create products, and manage their chains, and, ultimately, how they compete.

In this article we explain what AR is, its technologies and applications, and why it is so important. Its value will grow exponentially as SCPs expand, as they increase their ability to create value and reconstruct competition. AR will be a new interface between people and machines, shutting down digital and physical worlds. While the challenges of using it remain constant, pioneering organizations, such as Amazon, Facebook, General Electric, Mayo Clinic, and the US Navy, are already using AR and are seeing a significant impact on quality and productivity. Here we provide a road map of how companies should use AR and outline the critical decisions they will face in integrating it into strategy and implementation.

What Is the Truth About Conflict?
Separate AR applications have been around for decades, but more recently the technology needed to unlock its potential has become available. In essence, AR converts data and analytics into images or animation attached to the real world. Today most AR apps are delivered with mobile devices, but further delivery will switch to sleeveless wear such as a raised headphone display or smart glasses. While most people are familiar with simple AR entertainment programs, such as Snapchat filters and the Pokémon Go game, AR is used in ways that have a profound effect on both consumer and business settings. For example, AR “head-up” indicators that place navigation, collision warning, and other information directly on the driver's line are now available in a variety of vehicles. AR wearable factory equipment by factory workers who produce production-assembling or service instructions are tested on thousands of companies. AR adds or replaces traditional manuals and training methods at a faster pace.

More broadly, AR empowers a new information delivery paradigm, which we believe will have a significant impact on how data is organized, managed and distributed online. Although the web has changed the way data is collected, transferred and accessed, its data storage and delivery model - flat screen pages - has major limitations: It requires people to mentally interpret 2-D data for the 3-D world. That is not always easy, as anyone who has used a manual to repair a photocopier in the office knows. By prioritizing digital data directly from real objects or spaces, AR allows people to consider physical and digital events simultaneously, eliminating the need to mentally bond the two. That improves our ability to absorb information quickly, make decisions, and perform needed tasks quickly and effectively.