Understanding SEO

SEO stands for "search engine optimization." Simply put, it means the process of improving your site to increase its visibility in relevant search. The better your pages look at search results, the more likely you are to get attention and attract potential and potential buyers for your business.

How does SEO work?
Search engines like Google and Bing use bots to crawl pages on the web, from site to site, collect information about those pages and index them. Next, algorithms analyze pages in the index, taking into account hundreds of features or signals, to determine if the order pages should appear in the search results for a given query.

Search-level features can be considered as representatives of user experience items. Our Periodic Table for SEO Factors organizes these features into six main categories and weights each according to their overall importance in SEO. For example, content quality and keyword research are key elements of content creation, and disability and mobile friendliness are key aspects of site design.

Search algorithms are designed to index relevant, authoritative pages and provide users with relevant search information. Optimizing your site and content with these items can help your pages rank higher in search results.