JAGO GRAKAH JAGO.

INTRODUCTION AND ABOUT THE SCHEME:

Jago Grahak Jago Yojana (meaning- wake up consumer) is a consumer awareness program initiated by the government of India (GOI), administered by the ministry consumer affair and public distribution. As a part of this initiative, the government hd used channels to create consumer awareness through print media advertisement, audio campaigns, video campaigns for consumer education and information about an initiative like insurance ombudsman channel. This program will help the consumer to know about their rights.  

OBJECTIVE OF JAGO GRAHAK JAGO YOJANA. 

1. To protect the consumer against the promotion and selling of products and services which can pose a threat to life and property of an individual. 

2. Every consumer should be rightly educated and informed about the price, standard, quality, quantity, and purity of any product and services provided by the seller. 

3. Every consumer has the right to be heard at different forums.

4. Every citizen or the consumer across the nation should be thoroughly educated about the Jago Grahak Jago Yojana. 

5. Every consumer should have the right to be assured especially where ever there is a possibility of access to the product with the different price range, at a competitive level.

6. The consumer should have the right to seek justice, and redress against the unethical and malicious trade practices performed by the seller which may aim to exploit consumers.