Google AdSense Program Policies

Google has strict policies which your website must adhere to in order to sign up or continue to run ads under their program. If you fail to follow the guidelines, you could be rejected or have your account suspended.

Quality Guidelines

To get approved for AdSense, your website should follow the webmaster quality guidelines.

Make sure your site adds value to the user. You cannot create multiple pages and sub- domains, or duplicate content on another domain.
Your site must provide relevant and unique content to users.
Don’t use pages created just for search engines or approaches that go against being unique.

Program Policies

Google AdSense also program policies that you need to adhere to in order to get your site approved faster. Some of them include:

You cannot earn money by clicking on your own ads or artificially creating clicks.
You cannot offer people incentives to click on your ads.
Your site cannot contain abusive content.
Google may not consider traffic coming from paid-to-click programs, unwanted emails, and other avenues that do not comply with Google’s policies.
Ads may not be placed in inappropriate places on your site such as pop-ups and emails.
Your site should be easy to navigate. It shouldn’t redirect users to unwanted websites or initiate downloads.
Your site should not contain any malware. If it does, you need to fix it immediately to avoid suspension of your AdSense account and blacklisting of your website. Use our MalCare security plugin to get rid of malware instantly.
Google also defines technical and privacy requirements of your website. We recommend reading on all their program policies before setting up your account.

With that, you should be savvy with Google AdSense. We’re confident that you have it set up on your WordPress site and ready to get started.