Failure Of Nokia

Why Nokia failed?

One of the giants in mobile manufacturers sold itself to Microsoft. Is it a sign of failure or its inability to maintain a firm. No doubt its a failure to properly manage.

So, why do you think Nokia failed. Be attentive to know the reasons behind failure of Nokia's marketing strategy and what can be learnt from it.

Failure of Symbian OS - lack of applications and Ul (User Interface).

Wrong Deal with Windows : - Windows which was new in the field to regain its status was the biggest mistake the company made.

NOKIA Became Laggard in Smartphone Market .. Stiff competition from Samsung and Apple, and lack on focus on innovation was the big reason of collapse.

How Nokia failed in connecting 'to' people

• Apple redefined smart phones with touch screen and Blackberry with email. Android proved that software matters more than hardware.

•  Nokia was slow to respond to these trends.

• In India, local brands stole the lead on dual SIMs, low-end Qwerty and long-battery-life phones.

• In a nutshell, that's how Nokia, which enjoyed a 60% market share in India, ended 7-9% as per IDC Asia Pacific Mobile Tracker in Q4 2012.