DIGITAL MARKETING AND ITS TYPES

In today’s eon, digital marketing is a boon in the industry. Digital marketing came into the picture, with the entry of electronic device in our lives. The majority of today’s marketing tactics are followed by digital marketing strategy.

Digital marketing is the integral component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. There are several types of digital marketing, some of them are manifested below:

 Search engine optimization-

Search Engine Optimization is the modification of a website according to the prescribed rules of search engines. The integral aim of search engine optimization is to automate and integrate more traffic from diverse sources and to get repetitive visitors to visit the page. SEO plays a crucial and important role in online business websites as well as other interactive sites. With regular updates of content on the website, SEO helps to get more traffic.

 Content marketing-

Content marketing is a most updated strategic marketing approach that focuses on creating and adding value, and consistent content to attract and retain a clearly defined audience. It aids to create brand awareness and drives traffic to the website where products or services are listed. It ultimately aims to foster profitable customer action. Content does more than just filling up your web pages, it builds confidence amongst current & soon to be client’s customers.

 E-mail marketing-

Email marketing helps provide a positive and fruitful ROI for small businesses is by helping to increase sales and revenue. Email allows you to reach a wide and willing audience while keeping costs relatively low, leading to positive growth. Email drives more traffic to the company website. The biggest advantage of email marketing is being able to communicate with many subscribers at once with a single click of a “send” button. This method of online marketing is cost-effective, but also it has a high ROI due to its low cost and the ability to convert your potential customers into additional revenue, when done effectively with correct measures.

 Television advertising-

A Television advertisement is a type of digital marketing, where it segments focus within digital marketing, to target specific markets in both business-to-business and business-to-consumer sectors. In today’s marketing environment it is no secret that advertising rates are dropping for TV more generally, with many marketers now moving their attention and budget towards digital instead. As a result, we will soon see digital programming overtaking traditional TV for marketing purposes.