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Press Release Secrets
Book Author Bill Stoller’s
DescriptionArnpress release is more than wordsrnit’s a visual document that will firstrnbe assessed by how it looks.rnI’m referring to more than fontrnsize or letterhead. I’m talking aboutrnthe actual layout of the words.rnWhether received by mail, fax or email,rna journalist oftenrnunconsciously will makerndecisions about whether to read thernrelease based on how the release isrnlaid out. Big blocks of text and longrnparagraphs are daunting and uninviting. Shortrnparagraphs and sentences make for a much morernvisually inviting look.
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- >Art Director
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