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DIGITAL ADVERTISING IN INDIA
Book Author IRIS Knowledge Foundation and Internet and Mobile Association
DescriptionThe purpose of this report is to take a deep-dive into the online advertising market in India closely tracking the way in which the Indian online ad Industry has evolved. For more than four consecutive years now, we have continuously expanded the coverage of the report to include the newer ways of advertising through the Internet, such as social media and mobile Internet.rnBased on our analysis, the online advertising market in India was valued at INR 1,750 Crores in FY 2011-2012 of which, search advertising accounted for INR 718 Crores, clocking a growth of 46% y-o-y from our last year’s report. Display advertising contributed another INR 595 Crores to the overall figure, contunuing to dominate the online advertising market along with search with a combined share of 75%.
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