Anuja Chauhan Biography and latest books by Anuja Chauhan

Anuja Chauhan (born in 1970 in Meerut, UP) is a known Indian author and adwoman. She worked in advertising agency, JWT India, for over 17 years, eventually becoming the Vice President before resigning in 2010 to pursue a full-time literary career. Over the years she worked with brands like Pepsi, Kurkure, Mountain Dew and Nokia, creating Pepsi\'s \'Nothing official about it\' campaign and ad slogans like, Pepsi\'s \'Yeh Dil Maange More\' and \'Oye Bubbly\'. As a writer, she is known for contemporary rom-com novels, The Zoya Factor (2008) and Battle For Bittora (October 2010). Both books are romances, the first set in the glamorous, high pressure world of Indian cricket, and the second in the heat and dust of a Lok Sabha (lower house of Parliament) election.

Early Life
Born in the small town of Meerut, in Uttar Pradesh, Anuja spent most of her childhood in various cantonment towns in North India, as her father served in the Indian Army. He took premature retirement at the rank Lieutenant Colonel, after which they migrated to Australia. She was the youngest of four sisters. She has a Bachelors degree in Economics from Miranda House, Delhi University and a post graduate diploma in Mass Communication from the Royal Melbourne Institute of Technology.

Career before writing
Anuja joined JWT in 1993  and in next 17 years was responsible for many memorable catchphrases, primarily for Pepsi Cola, India, such as \'Yeh Dil Maange More!\', \'Mera Number kab Aayega\', \'Nothing official about it\'. Other popular ad slogans she has worked on include \'Darr ke aage jeet hai\' for Mountain Dew, \'Tedha hai par mera hai\' for Kurkure, \'Be a Little Dillogical\', for Lays Chips and \'KitKat break banta hai\' for Nestle Kitkat. By 2003 and at age 33, she had already become one of the youngest VP in JWT team, and was known for her penchant for "simple solution to a complex advertising problem," with clutter-breaking ideas. She features regularly in The Economic Times supplement Brand Equity’s list of ten Hottest Creative Directors in India. However, she still remains active as an advertising consultant and is the only Indian to feature on the prestigious One Show Jury for the year 2011. ( The One Show awards, organized by the One Club, New York, are the most coveted advertising awards in the world.)

Her works
She started working on her debut novel in 2006, writing during her spare time. Having closely associated with cricket advertising for 13 years, eventually led to cricket became the setting of her novel about a girl Zoya Singh Solanki, a client service rep with an advertising agency, who becomes a lucky mascot of the Indian cricket team. At the time of its release, The Zoya Factor ran the danger of being dismissed as ‘Mills and Boon-ish’ but most reviewers were quick to praise the depth of the author’s characters, her wicked descriptions and the authenticity of her Hinglish laced dialogue.
 

 The Zoya Factor has won \'Cosmopolitan Magazine, India’s Fun Fearless Female award for literature (2008) and the India Today Woman award for Woman as Storyteller (2009). It was longlisted for the India Plaza Golden Quill(2009).

Her much anticipated book, Battle For Bittora, about a about 25-year old Jinni living in Mumbai and working for an animation studio and what happens when she comes back to her hometown, Bittora, at the call of her grandmother, was released in 2010. The book received unanimous critical approval from India Today, Outlook, The Week and Tehelka magazines.

Anuja is also writing the screenplay of a commercial feature film - a love story titled Guppie - mein liar nahi shayar hoon by Nikhil Advani a promiment bollywood producer/director who has directed the superhit Kal Ho Na Ho and most recently, the Akshay Kumar starrer, Patiala House.

Personal life
She is married to noted television producer Niret Alva, who has produced popular reality shows like Indian Idol For Sony, Perfect Bride for Star Plus and Roadies for MTV.They first met in 1989, during the production of a play, they both were involved in, and eventually got married in 1994. Anuja has two daughters, Niharika Margaret (15), Nayantara Violet (12), and one son, Daivik John (9). The couple moved to Gurgaon, a Delhi-suburb in 2002. She is featured in Femina magazine\'s list of 50 most beautiful women in India, 2011 and MSN\'s The Influenticials, a list of the top 50 power women in the country.

Anuja converted to Christianity ten years after her marriage.

Click here to know more about her switch in career, her children, and her favourite read

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